We Are About Much More Than Profit
At its core, JJK Places is really about impact investing—that is, investing in impactful real estate projects.
JJK Places is a “Triple Bottom-line” company, where profitability is only one of three measure of our impact and ongoing success. We seek two kinds of ROI: conventional Return on Investment, and “Return on Impact.” We seek to maximize both ROI’s via our three bottom-line priorities: 1) PEOPLE (and creating more opportunities and stability in their lives), 2) HEALTH & WELLNESS (for individuals as well as for the environment), and 3) PROSPERITY (promoting both household economic mobility and long-term property value creation that benefits all project stakeholders, including: community members, funders, neighborhoods, investors, development partners, and local municipalities).
In the future, no longer will merely being profit-oriented be enough for the success of a company; profit will no longer be the sole metric of business success of a well-run and effective company in an era of sustainability and social responsibility. JJK has been intentionally structured to be a local advocate in this movement, especially as it applies to the field of real estate in Denver, and beyond.
JJK Places is taking the structure of a social impact enterprise and applying it to help address Denver’s housing and commercial space challenges, and in the process delivering other additional public and community benefits. It is our belief that real estate is too valuable and significant an asset to be used for the sole purpose of generating profit. Instead, when planned correctly, it can be used as a tool to enhance neighborhoods, benefit communities, and change lives, while still producing competitive economic returns for property owners and project investors/funders. Pursuing a real estate development premised on this mindset allows all stakeholders to benefit from the outcome of a project.
We hold the philosophy that real estate development should be one of the most sacred of professions. After all, few other professions are so integral to the life, shelter, safety, happiness, work, growth, and education of individuals, families, children, businesses, and communities. Land is privately owned in our country, yet it inherently remains part of the community in which it is located regardless of who owns it. This aspect can never be eliminated. And so it follows that property owners and real estate developers in particular should acknowledge an inherent obligation to “do good” for the communities in which their property is located. JJK Places is devoting its experience, expertise, and energy towards making this notion more commonplace.
These stakeholders include the local community, municipality, the public, the environment, funders, investors, and development partners. When real estate, buildings, and space are planned, designed, programmed, and implemented in deliberate ways, the resulting built-environment has the potential to change lives, strengthen communities, heighten healthy living, offer families and children stability, and better society and the environment.
The result: SIRE that produces higher ROI’s for the developer and investors AND for all other project stakeholders also. It’s a win-win proposition.
An additional “impact component” of many social impact companies, including JJK Places is known as the ESG Factor, which is about rating the Environmental, Social, and corporate Governance policies of an organization. A company with high performing ESG Factors does not by itself make a company into a social impact enterprise. Yet on the converse, social impact companies with higher ESG ratings are generally judged as more socially responsible and are seen as having higher quality management and lower risk than their industry peers. Historically, these companies also have out-performed other similar companies that have lower ESG scores. A high ESG rating has also be correlated with better long-term stability of a company. Overall, JJK’s organizational structure and policies prioritize all three ESG Factors.